Organizing the biggest fair of the world in the greenhouse agriculture sector in Turkey, Informa is now under the name of Growmach; Tractor, Agricultural Machinery, Equipment & Technologies Fair will be held on 10-14 October 2023 at Antalya Anfaş Expo Center.

The world's largest event organizer, Informa, organizes more than 450 international B2B events face-to-face and digitally. In addition to the agricultural fairs it organizes around the world, Informa also organizes the Farm Progress Show and Husker Harvest Days in the USA, Agrishow agricultural machinery in Brazil and Growtech, the world's largest greenhouse agriculture sector fair in Turkey, with its experience in the agricultural sector. has included Growmach, the new and international fair of the agricultural machinery industry, to its global agricultural fairs series.

Global Agricultural Machinery sector and international buyers will meet at the fair

Growmach, which will take place for the first time on October 10-14, 2023; It will bring together industry professionals from the Middle East, Africa, the Balkans, Europe, North and South America, Russia and CIS Countries with the latest technologies and new products. In its first year, the fair will host visitors from Russia, Germany, Italy, Spain, Morocco, Tunisia, Algeria, Bulgaria, Serbia, Croatia, Albania, Bosnia and Herzegovina, and North Macedonia.

Fair Director Engin Er is about the fair: “We have allocated a small section to agricultural machinery companies in the last 3 years at Growtech, the world's largest greenhouse agriculture sector fair. Companies participating in this field were very impressed by Informa's business model and Growtech's international visitor profile. With the potential and wishes of the Turkish agricultural machinery industry to open up to international markets, they asked us to organize a separate international agricultural machinery fair, increasing every year. For this project, which we postponed for 2 years due to the intervention of the pandemic, we carefully analyzed the dynamics of the market, the expectations of visitors and exhibitors, and the target markets of the agricultural machinery sector. In addition, we have made a strategic business partnership with AgroTV Turkey, which has a thematic TV network in target markets for both visitors and exhibitors. In addition to traditional advertising activities, we have jointly planned many events such as roadshows, international conferences where the trends of the sector will be discussed, and international award ceremonies in the 1.5-year period until the fair. We made a rapid entry into the sector in a very short time with our professional approach and international perspective. We have already reached 55% of the m2 we targeted for the 3 months we started the stand sales. We are very happy that we have brought a new excitement to the agricultural machinery sector in fair organization and an international fair for companies to develop their businesses, find new markets and increase their exports.”

Manufacturers in the agricultural machinery sector want to increase their exports

Growmach Fair Director Engin Er; “Agriculture, tools and machinery, which constitute one of the important foreign trade items of Turkey, increase their share in exports as a sector. While its share in our country's exports was 31st in 2001, it rose to 15th in 2020. We see that the sector, which has experienced a slight contraction in the epidemic, has entered the target of growth in production and exports this year. As the fair, we aim to bring export-oriented visitor profile and potential new dealer candidates to our fair. We continue our preparations to provide maximum benefit to our participating companies in the sector.” said.

Exhibitors will find new commercial opportunities

Companies operating in the fields of tractor and equipment manufacturers, pre-harvest and post-harvest agricultural machinery, precision agriculture technologies and agricultural machinery, digital agriculture platforms and services will participate in the Growmach Fair. The visitor profile of the fair consists of greenhouse growers, dealer candidates, distributors, agricultural business owners and investors. Fair Director Engin Er said, “I think our fair will be a very important platform to come together with existing and potential national and international customers and to create new commercial opportunities. We will bring the international agricultural machinery industry together in Antalya so that they can closely experience how the industry is developing in terms of sustainability and profitability, and which products and services will facilitate their work.” used the phrases.

Growmach Fair will host many international events

The fair, where visitors will have the opportunity to access the national and international manufacturers and suppliers of the agricultural machinery sector, will also host important international representatives of the public and private sector in conferences and Innovation Awards, as well as local and foreign speakers who are experts in their fields.