Since 1965, Isotlar Group has been operating as a distributor, authorized dealer and service provider for the world's leading automotive and motorcycle brands. It has achieved steady growth by transferring the experience it has gained with brands with product diversity to new investments in operational activities that have been ongoing for years.

In addition to the automotive and motorcycle sectors, İsotlar Tarım, which was established in 2006 to carry out agricultural activities in the Çukurova region, constitutes another important investment area of the group. As of 2022, it has undertaken the sales of tractors with compact and unique features that the Turkish market needs by cooperating with Antonio Carraro, the unrivaled brand in vineyard and garden tractors.